Pay per click is widely used by retailers and affiliates and means advertisers will only be charged if their ad is actually used to direct potential customers to a landing page. Unfortunately, many advertisers will only show their online page to search engines and accept that some of the keywords they choose generate a lot of traffic.
In fact, Google, Microsoft, and other search engines analyze websites very carefully for their overall content and the relevance of selected keyword phrases. Web Ad Marketing is a specialized online service that optimizes websites, matching keywords, and advertisements so that certain audiences are more likely to see a company's ad.
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Keywords and Ads
Pay-per-click ads are rated by search engines based on their description of the website content. The more relevant your ad is, the higher your ranking will be. However, it's also about matching certain keywords to ads. The more specific the product or service, the more likely it is that search engines will rank ads on the first page that is immediately recognizable to users searching for exactly what the retailer has to offer.
In other words, PPC is not about placing ads high no matter who is looking, but rather about being in an advantageous position when a customer who is serious about looking for the right product or service the retailer finds relevant. Enter keywords. This prevents unwanted clicks from people who aren't particularly interested or are just looking for general information.
Most companies are not hired by employees or executives who have experience customizing their websites and advertisements to suit an audience. Web Ad Marketing specializes in this very important part of online advertising.