Most organizations and businesses are required to produce a number of printed pieces each year in order to attract customers, increase sales and promote the event. If you use the traditional method of printing of marketing, sales and advertising literature then you can actually pollute the environment greatly in the process.
However, you can definitely avoid this as; there are a number of environmentally friendly products used in printing, which is available in the market. By actually using the product, you not only reduce the environment for print but also have the benefit of your company's social image and responsibilities. You can check out environmental & sustainable printing.
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The environmental crisis has reached a saturation point and therefore we need to do as much as we can for the environment. You can definitely do the eco-printing by avoiding traditional ink, printing paper, and solvents used in the printing process.
One method to help the environment while printing sales and marketing literature and advertising products is to ask your printer to use vegetable or soy-based inks and recycled paper. It will also impress your customers because it shows your concern and your sensitivity to the environment.
Hopefully, this will positively affect your sales and your customers will promote your company indirectly. Do not be under the misconception that you can not print high-quality brochures; business cards etc. using eco-friendly material like this is very possible.