Any established business can utilize business coaching as a resource to achieve a higher level of performance, learning, and satisfaction. After understanding the goals and work processes of a business, professional business coaches can organize a business coaching schedule and means of contact (e.g., in person, by phone, or via e-mail) that best serves the client.

The nature of the relationship between the business strategist and the client is a partnership, wherein the two come together to choose the focus, format and desired outcomes of their work.

Coaching does not aim at providing psychological relief or treat cognitive or emotional challenges. It aims to help the clients improve their learning and performance, and enhance their quality of life.

Business coaching primarily focuses on the present and future with the only exception being that sometimes information from the client's past is used for clarifying where the client is today. Although the coach is encouraged to offer advice, opinions, and suggestions, the final decision of accepting or declining what is offered rests with the client who has the ultimate responsibility for action.

Coaches may or may not have specific knowledge of a given subject area or industry. Those who do have knowledge in other areas can use it to illuminate the coaching process but do not use this particular knowledge to identify, direct, or design solutions for the client.

The relationship between the coach and the client is not based on the client's position or performance but is characterized by a growing and mutual appreciation and respect for each other as individuals. Information provided to the coach is used to promote the client's awareness and choice of action and not for evaluating performance or producing reports for outsiders.