Mailing postcards is one of the most versatile media that you can use in many ways. It is important that you need to maintain though is that this should be given to the right people or your target market. These people are the people who will be interested in the types of products and services you offer.

You then have to focus your attention to those who have demonstrated some hope that they will eventually take advantage of your products and services. Also included in your list, your current clients, the people who've bought in your store even without the promises given through postcards and other marketing tools. You can check out postcard direct mail marketing services from various online sources.

Here are some suggestions.

1. Reply cards – Is there something that your clients want to be clear about your products and services? Do they have something to ask you in relation to your business? Do you ask them if they are interested in so and so promotion and have explained to them the benefits like that?  

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2. Newsletter – Updating your clients with what is new and what's hot in your company through this tool. In this way, you can make them feel excited about the latest happenings in your company.  

3. Order form – You can include a brochure or catalog. People can place their orders, and mail them back to you. In this way, the transaction will be faster and hassle-free. This will attract people to order from you because of the convenience of how they will do it.

4. Subscription cards – If you are into the business of publishing books, magazines and the like, you can use postcards for people to be able to renew or fill out the subscription form.